Decoding Zohran Mamdani's Style Statement: What His Suit Tells Us About Contemporary Masculinity and a Changing Society.
Growing up in London during the noughties, I was always immersed in a world of suits. You saw them on City financiers hurrying through the Square Mile. They were worn by fathers in the city's great park, playing with footballs in the evening light. Even school, a inexpensive grey suit was our mandatory uniform. Traditionally, the suit has served as a costume of gravitas, signaling authority and professionalism—traits I was expected to embrace to become a "adult". However, before lately, people my age appeared to wear them infrequently, and they had largely disappeared from my mind.
Then came the newly elected New York City mayor, Zohran Mamdani. Taking his oath of office at a private ceremony wearing a sober black overcoat, pristine white shirt, and a distinctive silk tie. Propelled by an innovative campaign, he captured the world's imagination like no other recent mayoral candidate. But whether he was cheering in a hip-hop club or appearing at a film premiere, one thing was mostly unchanged: he was almost always in a suit. Loosely tailored, contemporary with unstructured lines, yet traditional, his is a quintessentially middle-class millennial suit—well, as typical as it can be for a cohort that seldom bothers to wear one.
"This garment is in this weird place," says style commentator Derek Guy. "Its decline has been a slow death since the end of the second world war," with the significant drop coming in the 1990s alongside "the advent of business casual."
"It's basically only worn in the strictest settings: marriages, funerals, and sometimes, legal proceedings," Guy states. "It's sort of like the traditional Japanese robe in Japan," in that it "fundamentally represents a tradition that has long ceded from everyday use." Many politicians "don this attire to say: 'I represent a politician, you can have faith in me. You should support me. I have authority.'" Although the suit has historically signaled this, today it enacts authority in the attempt of gaining public trust. As Guy clarifies: "Since we're also living in a democratic society, politicians want to seem approachable, because they're trying to get your votes." In many ways, a suit is just a subtle form of drag, in that it enacts manliness, authority and even closeness to power.
Guy's words stayed with me. On the infrequent times I need a suit—for a wedding or formal occasion—I dust off the one I bought from a Tokyo retailer several years ago. When I first picked it up, it made me feel sophisticated and expensive, but its tailored fit now feels outdated. I imagine this sensation will be all too recognizable for many of us in the global community whose families originate in other places, especially developing countries.
Unsurprisingly, the everyday suit has lost fashion. Similar to a pair of jeans, a suit's shape goes through trends; a specific cut can therefore characterize an era—and feel rapidly outdated. Take now: more relaxed suits, echoing a famous cinematic Armani in *American Gigolo*, might be in vogue, but given the cost, it can feel like a considerable investment for something likely to fall out of fashion within five years. But the attraction, at least in some quarters, endures: recently, major retailers report tailoring sales rising more than 20% as customers "move away from the suit being everyday wear towards an appetite to invest in something special."
The Symbolism of a Mid-Market Suit
Mamdani's preferred suit is from a contemporary brand, a Dutch label that retails in a mid-market price bracket. "Mamdani is very much a product of his upbringing," says Guy. "In his thirties, he's neither poor nor exceptionally wealthy." To that end, his moderately-priced suit will appeal to the demographic most inclined to support him: people in their thirties and forties, college graduates earning professional incomes, often discontented by the expense of housing. It's precisely the kind of suit they might wear themselves. Not cheap but not extravagant, Mamdani's suits plausibly align with his stated policies—which include a capping rents, constructing affordable homes, and free public buses.
"You could never imagine a former president wearing this brand; he's a Brioni person," observes Guy. "He's extremely wealthy and was raised in that property development world. A status symbol fits seamlessly with that tycoon class, just as more accessible brands fit well with Mamdani's constituency."
The legacy of suits in politics is extensive and rich: from a former president's "shocking" beige attire to other world leaders and their notably impeccable, tailored appearance. Like a certain British politician learned, the suit doesn't just dress the politician; it has the potential to define them.
Performance of Banality and Protective Armor
Perhaps the point is what one academic calls the "enactment of ordinariness", summoning the suit's long career as a uniform of political power. Mamdani's specific selection leverages a studied modesty, neither shabby nor showy—"respectability politics" in an unobtrusive suit—to help him appeal to as many voters as possible. However, some think Mamdani would be cognizant of the suit's military and colonial legacy: "This attire isn't apolitical; historians have long noted that its contemporary origins lie in military or colonial administration." Some also view it as a form of defensive shield: "It is argued that if you're a person of color, you aren't going to get taken as seriously in these traditional institutions." The suit becomes a way of asserting legitimacy, particularly to those who might question it.
This kind of sartorial "code-switching" is hardly a new phenomenon. Even iconic figures once donned formal Western attire during their formative years. Currently, other world leaders have started swapping their usual fatigues for a dark formal outfit, albeit one without the tie.
"Throughout the fabric of Mamdani's public persona, the tension between insider and outsider is visible."
The attire Mamdani selects is deeply symbolic. "As a Muslim child of immigrants of South Asian heritage and a democratic socialist, he is under pressure to conform to what many American voters expect as a sign of leadership," says one expert, while at the same time needing to navigate carefully by "avoiding the appearance of an elitist betraying his distinctive roots and values."
But there is an sharp awareness of the double standards applied to who wears suits and what is interpreted from it. "That may come in part from Mamdani being a millennial, able to adopt different personas to fit the situation, but it may also be part of his diverse background, where code-switching between cultures, customs and clothing styles is typical," commentators note. "Some individuals can go unremarked," but when others "attempt to gain the authority that suits represent," they must carefully negotiate the codes associated with them.
Throughout the presentation of Mamdani's public persona, the tension between somewhere and nowhere, inclusion and exclusion, is evident. I know well the discomfort of trying to fit into something not designed with me in mind, be it an inherited tradition, the society I was born into, or even a suit. What Mamdani's sartorial choices make evident, however, is that in politics, appearance is never neutral.